When is it time to hire a promotional model? Many organizations prefer to put employees on the front lines at conventions, trade shows, and other business events. Delegating such duties to internal personnel has certain benefits, but there are shortcomings as well. Employees can be jaded, or they might lack exceptional interpersonal communication skills. On the other hand, hiring promotional specialists ensures that an experienced lead generator, brand ambassador, or product demonstrator is the “face” of the company at important events. Promo models also have the ability to deliver the “x factor” that makes the company more noticeable and engaging at events. If you are torn between hiring a promo team and simply delegating promotional duties to employees for your next big event, be sure to read this article for insider tips and advice!